Imagine improving customer insight where you also end up
saving time and money. Introducing the Merkle Discovery
Platform for all your marketing and customer analytics.

EVERYTHING YOU NEED TO KNOW ABOUT YOUR CUSTOMER, IN ONE PLACE

Discovery gives you a clear understanding of customer behaviour down to single view, by unifying all sources of data - first, second and third party. An overview of your customer data centralised in a single profile gets rid of guesswork. You’ll be able to decide how to spend your budget wisely for maximum impact on the bottom line.

ACCESS ALL KNOWN DATA ABOUT YOUR CUSTOMERS

Discovery is a single platform for all customer behaviour, profile, created from internal and external sources of data. It brings together everything that is known about your customer from over 100+ sources such as mobile apps, websites, social media, credit rating agencies and more. Going and getting all that data yourself is hard work, slow and costly. Using Discovery captures real-time data to produce lightning-quick results.

DISCOVERY GIVES YOU A SINGLE CUSTOMER VIEW

Discovery creates a single customer view by pulling together enriched customer profiles and behaviours across all channels – paid, earned and owned. Get powerful insight, predict the next best action to take with a customer and interact in a way that is relevant and natural.

BREAKING DOWN SILOS

Discovery gives you one source of data for analytics, reporting, customer decisioning - and more – all from the personalised dashboard and updated in real-time. Siloed databases and stale data become a thing of the past, replaced by reliable information to better inform decision making. Grab opportunities by monitoring what’s going on, forecasting what might happen and capturing the possibilities with scenario planning to help you prepare for the future.

HOW WE WORK WITH YOU

Discovery is super scalable – you can add all sorts of functionality, for rapid and cost-effective growth. You always have the right tools on-demand if needed, with the flexibility to only pay for what you use in a secure, tailored platform. We can provide a cloud-service, a managed service or blend of the two. Our team of analytics experts will work with you to get the best set up for a more data-driven business.

THERE’S AN APP FOR THAT

On top of Discovery, a bunch of apps makes harnessing the power of your data even easier. Available off-the-shelf, we can also deliver a tailor-made solution.

Multichannel Attribution

Gives you the ability to understand your customers and how they interact with your business through every touchpoint.

Campaign Planning

Provides a high level view of campaign activity creating an aggregated view of what exactly is affecting and driving sales.

Media Mix Optimiser

Determines the sales impact of different media to improve the effectiveness of multi-channel campaigns.

Life Stage Analysis

Uses segmentation, lifetime value and profiling techniques to focus on areas where you can increase value.

Key Performance Indicators

Delivers the granular focus and adaptability you need to monitor performance across multiple teams, products or locations.

Customer Satisfaction and NPS

Tells you what customers value, the drivers to customer satisfaction and the link to revenue gains.

WHO USES DISCOVERY?

A bank uses Discovery on Amazon Web Services to ingest, store, process, analyse and present data from many facets of its customer and business base including multichannel attribution, campaign planning, advanced analytics and machine learning models.

A retailer uses Discovery to process and host its single view of customer database, sourcing data from its e-commerce estate, audience management and campaign providers, online tracking systems, product systems, email marketing systems and core operational systems.

A global telecoms company uses Discovery as its global business information reporting infrastructure for its Strategic Analytics team covering mobile application data, audience data, product data, market benchmark data, social media data and campaign data.

A retailer performed market basket analysis on 35 million customer interaction records to equip and optimise its e-commerce site’s recommendation, using Discovery’s advanced open source analytics tools.

A healthcare provider uses Discovery’s machine learning techniques and image recognition to diagnose health problems in its customer base.

One of the biggest oil and gas company is a recent operator of Discovery on the Azure cloud platform for oil and gas asset analysis and reporting.

LET US GIVE YOU ONE TRUTH

A lot of people have invested badly in data and cloud-based technology.

At Merkle Aquila we specialise in data analytics and have a proven track record in getting the best
out of cutting edge technology. We don’t just sell a platform; all of our analysts use Discovery
because it’s our tool of choice for delivering data-driven insight for clients. We have a team of over
100 people constantly testing to make sure it works, to make a better experience for everyone.

If you’ve invested in this type of technology and not got the returns you were expecting –
get the Discovery platform. It works.


Give us your data and we can have you up and running in no time. Discovery can be deployed fast, giving you a bespoke analytical platform in days that can be reconfigured in hours. Leverage single customer view insights with data-driven results.

LET'S GET STARTED